Marketing for contractors who want the phone to ring with booked jobs
HVAC, plumbing, electrical, roofing, landscaping, painting, renovation: home services is the most local, most urgent and most measurable marketing there is. Someone’s furnace fails in January and they call whoever appears first. We put GTA contractors in that position with Local Services Ads, Google Ads, map-pack SEO and reviews, and we track every dollar to the jobs it produced.
Trades we market
- HVAC, furnace, AC and heat pump installers
- Plumbers, drain and waterproofing companies
- Electricians and EV charger installers
- Roofing, siding, eavestrough and window companies
- Landscapers, interlock, fencing and decks
- Painters, flooring, kitchen and bathroom renovators
Three places decide who gets the call
Search for “furnace repair Mississauga” and the page is stacked: Google Local Services Ads with the Google Guaranteed badge at the very top, then paid search ads, then the three-business map pack, and only then the organic results. The homeowner rarely scrolls past the map pack. If you are not in one of those three zones, you are invisible for emergency and high-intent searches.
Each zone has its own rules. Local Services Ads charge per lead, need licence and insurance verification and reward fast response and good reviews. Google Ads charges per click and rewards tight keywords, negative lists and landing pages built for a phone call. The map pack is earned over months through Google Business Profile quality, review volume and service-area signals.
Most contractors are in one zone by accident and missing the other two. We build all three deliberately, and because a job from LSAs costs something different from a job from SEO, we report cost per booked job by channel so you know where the next dollar goes.
What a home services marketing program includes
Local Services Ads
Google Screened or Guaranteed setup, licence and insurance verification, service and area configuration, review feed, weekly lead disputes for junk calls and bid management by job type.
Google Ads
Emergency and installation campaigns kept separate, city and postal targeting matched to your service area, call-only ads for after-hours, and negatives that block DIY and “how to” searches. Google Ads management
Map-pack and local SEO
Google Business Profile built for a service-area business, service pages for each trade and city, citations and the reviews that move you into the top three. GBP optimization
Website built to book jobs
Fast, mobile-first, click-to-call everywhere, financing and warranty information up front, before-and-after galleries and service-area pages that rank. Website development
Reviews and reputation
A review request your techs can send from the driveway, responses to every review, and removal cases for the reviews that break the rules. Reputation management
Call tracking and reporting
Every call recorded and tagged as booked, quote, spam or existing customer, tied to the channel that produced it. You see cost per booked job, not cost per click.
Planning around the GTA calendar
Winter
Furnace and boiler emergencies, frozen pipes, roof leaks from ice dams. Emergency campaigns and after-hours call handling matter most.
Spring
Roofing, eavestroughs, landscaping and renovations. Quote-request campaigns and portfolio content ramp from March.
Summer
AC installs and repairs, decks, fences, painting. Heat waves drive spikes; budgets flex up with the forecast.
Fall
Furnace tune-ups and replacements before the cold, plus rebate-driven heat pump interest. Pre-season campaigns start in September.
Toronto, Mississauga, Brampton, Vaughan and the 905
Home services are hyper-local, so campaigns are built around your actual service area rather than a city name. We work with contractors across Toronto, Mississauga, Brampton, Vaughan, Oakville, Markham and Hamilton, and remotely with trades elsewhere in Ontario and Canada.
Home services marketing questions
How much should a contractor spend on marketing?
A single-truck operation can start with Local Services Ads and Google Business Profile management for roughly $1,000 to $2,000 per month all-in. Multi-truck HVAC, plumbing and roofing companies in the GTA commonly spend $5,000 to $15,000 per month across LSAs, Google Ads and SEO. We scope to the number of booked jobs you need per month.
Are Local Services Ads worth it?
For most trades in the GTA, yes. You pay per lead rather than per click, the badge builds trust, and you can dispute junk leads. Success depends on answering the phone fast and keeping your review rating up, which we manage with you.
How quickly will we get calls?
Google Ads and LSAs produce calls within days once verified. Map-pack improvements take six to twelve weeks. Organic rankings for service-plus-city terms take three to nine months depending on competition.
Can you track which calls turned into jobs?
Yes. Call tracking records and tags every call; we review them weekly and mark booked, quote, spam or existing customer. If you use ServiceTitan, Jobber or Housecall Pro we connect the data so revenue by channel is visible.
Do you build websites for contractors?
Yes, on WordPress, built for phones and calls, with service and service-area pages, financing and warranty information, galleries and tracking. Existing sites can often be fixed rather than replaced.
Will you work with a competitor in our area?
We limit clients per trade per market so we are not bidding against ourselves in Local Services Ads or Google Ads. Ask about availability for your trade and area.
See where your calls are coming from, and where they’re not
A free audit of your map-pack position across your service area, your Local Services Ads and Google Ads setup, and the five fixes that would produce more booked jobs first.