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Brand Creative · Print · Digital

Atlantic PackagingBeyond the Box

How we built a full suite of brand creatives — roll-up banners, flex prints, and a digital print campaign — for one of Canada's leading packaging solutions companies.

Client: Atlantic Packaging
Industry: B2B Packaging
Market: Canada-wide
Get Similar Results → See the Work ↓
12+assets
atlantic.ca — brand creative campaign
📦 Deliverables — Atlantic Packaging
01Roll-Up Banners3 variants✓ Print-ready
02People-First Banners✓ Delivered
03Digital Print CampaignNew theme✓ Live
04Branded Backdrop✓ Delivered
atlantic.ca
Atlantic Packaging — Beyond the Box™ Brand Creative
"Always Meet Customers' Expectations" — 12+ assets across print and digital formats.
12+
Creative Assets Delivered
3
Campaign Directions
4
Deliverable Formats
The Brief

Starting with a
brand promise

Atlantic Packaging came to GM Digital with a clear mission: bring "Always Meet Customers' Expectations" to life across physical and digital touchpoints.

In the competitive B2B packaging space, they needed creatives that feel premium and trustworthy — assets that command attention at a trade show, hold their own on a warehouse wall, and make an impact in digital channels.

We developed four distinct deliverables across two campaign themes, giving Atlantic a versatile, production-ready toolkit that works as hard as their team does.

Project Details
ClientAtlantic Packaging
IndustryB2B Packaging Solutions
Campaign 1"Customers' Expectations"
Campaign 2Digital Print Solutions
FormatsRoll-Up · Flex · Backdrop
Assets12+ pieces
MarketCanada-wide B2B
Websiteatlantic.ca ↗
What We Made

Four formats.
One cohesive brand.

01
Roll-Up Banners
Three vertical variants — boxes only, stacked, and close-crop — built at print-ready resolution for trade shows and storefronts.
02
People-First Banners
Human-centred roll-up designs featuring Atlantic's team and a service personality shot — putting faces to the brand at events.
03
Digital Print Campaign
A full second campaign around Atlantic's Digital Printing Packaging Solutions — new visual language, new photography, new headline.
04
Branded Backdrop
Repeating Atlantic logo backdrop for trade booths, press walls, and event photoshoots — consistent with global brand identity.
05
Flex Banners
Wide-format flex print for large-scale indoor and outdoor display — bleed-ready, high-res, built for visibility at distance.
06
Event Materials
Complete trade show toolkit — all assets designed to work together as a cohesive brand presence across every surface.
12+
Assets Delivered
3
Creative Directions
2
Campaign Themes
100%
Brand Consistent
How We Did It

4 principles behind
every decision

01 — Brand
Deep brand immersion
Before opening any design tool, we studied Atlantic's full identity — navy, red, "Beyond the Box™" — ensuring every creative felt unmistakably Atlantic, not generically professional.
02 — Strategy
Multiple creative directions
Three visual treatments — floating box energy, stacked calm, people-first warmth — plus a separate Digital Print campaign. Each solves a different placement context.
03 — Typography
Deliberate type tension
Script "Customers'" creates warmth. Bold "EXPECTATIONS" creates authority. That contrast is intentional — it mirrors Atlantic's positioning as both approachable and dependable.
04 — Output
Format-ready from day one
Every asset built at correct specs — roll-up at print bleed, flex at full resolution. No resizing after the fact. No quality compromise at any stage.
Work With Us

Ready to make your brand
impossible to ignore?

Print campaigns, event materials, brand creatives — we build the visuals that make people stop, look, and remember.

Book a Free Call → @gmdigitalinc
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