Turn the traffic you already pay for into more leads
Doubling your ad budget doubles your cost. Doubling your conversion rate halves your cost per lead with the same traffic. Conversion rate optimization is the discipline of finding out why visitors leave without calling, booking or buying, fixing it, and proving the fix worked with data rather than opinion. We run CRO for Canadian service businesses, clinics, B2B firms and ecommerce stores.
CRO is for you if
- You spend on Google or Meta ads and the landing page converts under 3%
- Traffic has grown but leads or orders have not
- Your contact form has six fields and nobody can tell you its completion rate
- Mobile visitors bounce at twice the rate of desktop
- Decisions about the website are made by whoever argues loudest
Research first, then fixes, then tests
Most “CRO” is guessing: change the button colour, add urgency, see what happens. Real conversion optimization starts with evidence. We look at where visitors actually drop off in GA4, watch session recordings and heatmaps to see where they hesitate, read the search terms and ad copy that brought them, and talk to your sales or front-desk team about the questions and objections they hear every day.
That research produces a prioritized list. Some items are obvious fixes that do not need a test: a form that fails on iPhone, a phone number that is not tappable, a page that takes six seconds to load. We fix those immediately. The rest become hypotheses, ranked by expected impact and effort, and the ones with enough traffic to measure become A/B tests. Everything else is implemented as a best-practice change and monitored.
The output is a website and landing pages that convert more of the same visitors, and a record of what was changed and what it did, so the next decision is easier than the last.
CRO services
Conversion audit
GA4 funnel analysis, heatmaps and recordings, form analytics, speed and mobile testing, and a review of every call to action against the traffic sources that land on it. Delivered as a prioritized plan.
Landing page optimization
Page structure, message match with the ad or search that brought the visitor, proof placement, pricing presentation and calls to action. Pairs with our Google Ads management.
Forms and booking flows
Field reduction, multi-step forms where they help, inline validation, mobile keyboards, confirmation pages and the tracking to see completion rate by step.
A/B and multivariate testing
Hypothesis, test design, sample size planning, implementation and statistically sound readouts. We tell you plainly when a page does not have enough traffic to test and what to do instead.
Ecommerce optimization
Product page, cart and checkout analysis for Shopify and WooCommerce stores: shipping and returns clarity, trust signals, payment options, abandoned-cart recovery.
Analytics and tracking
GA4 and Tag Manager setup that measures the events that matter, call tracking, CRM integration so leads can be scored by quality, and dashboards your team will actually open.
A 90-day CRO engagement
Weeks 1–3 · Research
Analytics audit, heatmaps and recordings installed, team interviews, competitor review, prioritized hypothesis list.
Weeks 3–5 · Quick fixes
Technical and usability issues fixed without testing: speed, mobile, forms, broken tracking, tappable phone numbers.
Weeks 5–12 · Testing
First tests launched on the highest-traffic pages, read out at statistical significance, winners implemented permanently.
Ongoing · Program
A continuous cycle of research, fixes and tests, with monthly reporting on conversion rate and cost per lead by channel.
Where CRO delivers the most
CRO pays back fastest where there is already meaningful traffic and a clear conversion: a clinic booking form, a law firm consultation request, a quote form for a contractor, a B2B demo request, an ecommerce checkout. Below roughly 1,000 monthly visitors to a page we recommend best-practice fixes and more traffic before formal testing. We work with clients across Toronto, the GTA and Canada; the work is fully remote.
Conversion rate optimization questions
What is a good conversion rate?
It depends entirely on the industry and traffic source. Service-business landing pages from paid search often convert at 5% to 15% when done well; ecommerce stores typically sit between 1% and 3%. The useful question is not “what is good” but “what is ours, by page and channel, and what is it costing us”. The audit answers that.
How much do CRO services cost?
A standalone conversion audit with a prioritized plan runs $1,500 to $3,500 depending on site size. Ongoing CRO programs are typically $2,000 to $5,000 per month, including testing tools, implementation and reporting. For many clients it is bundled with Google Ads management.
Do we need a lot of traffic for A/B testing?
For a reliable test, yes: as a rule of thumb, a few hundred conversions per month on the page being tested. Below that we rely on research-driven fixes and before/after measurement, which still moves the number, just with less certainty about why.
Will you redesign our website?
Only if the research says it is the right move. Most gains come from targeted changes to the pages that matter, not a full redesign. When a rebuild is warranted, our website development team handles it with the CRO findings built in.
Which tools do you use?
GA4 and Google Tag Manager for measurement, Microsoft Clarity or Hotjar for heatmaps and recordings, and a testing platform suited to your stack. We prefer tools you can keep after the engagement rather than proprietary ones.
Can you do CRO for an ecommerce store?
Yes. Shopify and WooCommerce checkout optimization, product page testing and cart recovery are a regular part of our work, alongside ecommerce SEO.
Find out what your website is leaking
A free conversion audit of your top landing pages: where visitors drop, what is broken on mobile and the three changes we would make first.