Real estate marketing for agents, brokerages and developers
In a market where every agent has a website and every listing is on Realtor.ca, marketing is what separates the agents who get the listing appointment from the ones who do not. We build real estate marketing programs for GTA agents and teams, brokerages and pre-construction developers: neighbourhood SEO, listing and lead-gen ads, IDX websites and the follow-up systems that turn a six-month-away buyer into a client.
Three different clients, three programs
- Agents and teams: personal brand, neighbourhood authority and seller lead generation
- Brokerages: recruiting agents, brand search and office-level local SEO
- Developers: pre-construction launch campaigns, registration landing pages and broker outreach
What works in GTA real estate marketing now
Portals own the “homes for sale in Mississauga” searches and always will. Trying to outrank Realtor.ca, Zolo and HouseSigma for listing searches is a poor use of budget. What agents can own is the neighbourhood: “Port Credit condo market”, “Lorne Park homes”, “selling a house in Vaughan what to expect”, “pre-construction Vaughan Metropolitan Centre”. Those searches come from people deciding where to live and who to work with, which is the moment an agent can win.
Paid advertising has changed too. Meta still works for open houses and brand awareness, but seller leads increasingly come from Google Search on intent terms like “home valuation Oakville” and from Local Services Ads where available. Buyer leads from portals and paid campaigns convert at low rates unless there is a CRM behind them sending useful follow-up for months.
Developers face a different problem: launching a project to thousands of registrants in a few weeks, then keeping brokers and buyers engaged through a long sales cycle. That is a campaign discipline more than an SEO one.
What we do for real estate clients
Neighbourhood and local SEO
Community pages, market-update content and Google Business Profile work so you rank for the neighbourhoods you farm, not the listing searches you cannot win. SEO services
Google Ads for seller leads
Search campaigns on valuation and “sell my home” intent, landing pages with instant estimate tools, call tracking and lead quality scoring so you spend on the campaigns that produce listing appointments. Google Ads management
Meta and video advertising
Listing launches, open houses, just-sold proof and personal-brand video distributed to the neighbourhoods and audiences that matter, with retargeting to keep you visible for months.
Pre-construction launch campaigns
Registration landing pages, platinum and VIP broker outreach, paid search and social for the project name and area, email sequences through launch, and reporting on registrations to sales.
IDX websites and landing pages
Fast WordPress sites with IDX search, neighbourhood pages, agent and team profiles and lead capture that feeds your CRM. Website development
CRM and follow-up automation
Follow Up Boss, HubSpot or your brokerage CRM configured so every lead gets a sequence suited to their timeline, with alerts when someone is ready. Marketing automation
Advertising within RECO and TRESA rules
Brokerage identification
Every ad, page and post identifies the brokerage as required under Ontario’s TRESA and RECO advertising guidelines.
Accurate claims
No unverifiable “#1 agent” claims. Sales statistics are sourced and dated, and testimonials are real and attributable.
Listing permissions
Listings are advertised only with the listing brokerage’s consent, and sold data is used in line with board rules.
CASL and privacy
Lead capture and email follow-up record consent properly so your database is an asset, not a liability.
Toronto, Mississauga, Brampton, Vaughan and the 905
We are based in the west GTA and most of our real estate work covers Toronto, Mississauga, Brampton, Vaughan, Oakville and Markham. Agents and developers elsewhere in Ontario and in Calgary and Vancouver get the same programs remotely, with local market research built in.
Real estate marketing questions
How much should a realtor spend on marketing?
Established agents and teams commonly invest 10% to 15% of gross commission income. In practice that means programs starting around $1,500 to $3,000 per month for a solo agent, including media, and $5,000 or more for teams running seller lead generation across several cities.
Do you generate buyer leads or seller leads?
Both, but we steer most agents toward seller leads because a listing produces a sale and often a buyer client too. Buyer lead campaigns work when there is a CRM and a nurturing system behind them; without one, they are expensive.
Can you market a pre-construction project?
Yes. We run launch campaigns for developers and sales teams: registration pages, broker outreach, paid search and social, email sequences and reporting from registration through to firm sales.
Will you build our IDX website?
Yes, on WordPress with the IDX provider of your choice, neighbourhood pages that rank, and lead capture connected to your CRM. Existing sites can often be improved rather than replaced.
How do you handle brokerage branding rules?
All creative identifies the brokerage as required, follows RECO advertising guidelines and goes to your broker of record for approval where your brokerage requires it.
Do you work with brokerages on agent recruiting?
Yes. Brokerage programs focus on brand search, recruiting landing pages and LinkedIn and Google campaigns aimed at licensed agents considering a move.
See how you show up in the neighbourhoods you farm
A free audit of your rankings, Google Business Profile and paid campaigns for the areas you want to own, with the three changes we would make first.