Law firm websites that earn the consultation
A prospective client looks at your website for about eight seconds before deciding whether to call. In that window the site has to load, establish who you are, show the practice area they need and make the next step obvious. We design and build law firm websites in Toronto that do exactly that, and that are structured to rank for the practice areas and cities you serve.
Every law firm site we build has
- A page per practice area and per office location, not a single “services” list
- Lawyer profiles with credentials, year of call and a photo that looks like them
- Click-to-call, booking and a short intake form above the fold on mobile
- WCAG 2.1 AA accessibility and AODA-aware design
- Schema markup for LegalService, Attorney and FAQ built in
Most law firm websites fail at the basics
The pattern is familiar: a template site built in a hurry years ago, a homepage carousel, a single “Practice Areas” page listing twelve things in a grid, lawyer bios copied from LinkedIn, and a contact page with a form that nobody checks on weekends. It loads slowly on a phone, which is where half of legal searches happen, and it has no page that could ever rank for “employment lawyer Mississauga” because there is no page about employment law in Mississauga.
A good law firm website is less about design flourishes and more about structure. Practice areas and locations get their own pages. Each lawyer gets a profile that signals experience. Every page answers the two questions prospects have before they call: can you help with my situation, and what will it cost me to find out. The design then makes that content easy to trust and easy to act on.
We have built sites for professional-services firms where credibility decides the enquiry, and we bring that discipline to legal, combined with the technical SEO foundation that lets the site keep earning traffic after launch.
Design, build, content structure and launch
Strategy and sitemap
We map every practice area, sub-area and office into a URL structure that supports law firm SEO from day one, and decide what the homepage actually needs to do for your firm.
Custom design
A design that reflects how your firm practises, whether that is a boutique litigation shop or a high-volume personal injury practice. Large readable type, clear hierarchy, no stock gavels.
WordPress build
Built on WordPress with a lightweight theme and an editor your staff can use. Fast hosting recommendations, security hardening and a staging site for changes.
Conversion elements
Click-to-call on mobile, consultation booking, live chat or intake forms where they help, trust signals near every call to action, and tracking on all of them.
Content migration and copy
We migrate what is worth keeping, redirect every old URL, and write or restructure practice-area copy to Law Society of Ontario marketing standards, with your lawyers reviewing.
Accessibility and compliance
WCAG 2.1 AA checks, AODA considerations, privacy policy and cookie handling appropriate for a firm handling confidential enquiries, and clear licensee identification throughout.
A typical law firm website project
Discovery · Week 1–2
Stakeholder interviews, review of enquiry data, competitor sites, keyword research per practice area, sitemap sign-off.
Design · Week 3–5
Homepage and key templates designed and revised. Mobile-first, with your brand assets or a refreshed identity if needed.
Build and content · Week 6–9
WordPress development, copy drafted and reviewed by your firm, photography coordinated, schema and tracking installed.
Launch and handover · Week 10
Redirects, Search Console, speed and accessibility checks, staff training, and 30 days of post-launch support.
What a law firm website costs
A single-office firm with four to eight practice areas typically invests $8,000 to $18,000 for design, build, content structure and launch. Multi-office firms, bilingual sites and firms that want a full content rewrite sit above that. We quote a fixed price after discovery, so there are no hourly surprises. Ongoing website maintenance and SEO are separate and optional.
Law firm website questions
How long does a law firm website take to build?
Ten to twelve weeks for a typical firm, from kickoff to launch. The variable is usually content review on your side; we schedule lawyer review windows into the plan so it does not stall.
Do we own the website?
Yes. The domain, hosting account, WordPress site and all content are yours. We do not lock firms into proprietary platforms or hold sites hostage to a maintenance contract.
Can our staff update the site?
Yes. We build on WordPress with an editor your admin team can use for bios, news and practice-area updates, and we train them at handover.
Will the new site hurt our existing rankings?
Not if the migration is done properly. We map every old URL to its replacement with 301 redirects, preserve content that ranks, and monitor Search Console for 60 days after launch.
Do you build bilingual (English/French) law firm sites?
Yes, with proper hreflang setup and separate URL structures so each language can rank on its own. Translation is handled by your firm or a legal translator you approve.
Is the design Law Society compliant?
We design and write to the Law Society of Ontario’s marketing rules, and your firm approves all copy before launch. For firms in other provinces we follow that law society’s rules.
Get an honest review of your current site
We will tell you in writing what is costing you consultations today: speed, structure, mobile experience and missing pages. No obligation.