🛒 Amazon Ads Management — Canada & USA

Amazon PPC Management
Lower ACoS. Higher Revenue.

Our Amazon PPC management service builds and optimizes Sponsored Products, Sponsored Brands, and Sponsored Display campaigns that grow your product visibility on Amazon.ca and Amazon.com — while keeping your advertising costs profitable.

View Amazon PPC Packages → Free Amazon Account Audit

$600B+

Amazon Annual GMV

74%

Shoppers Start Search on Amazon

-35%

Average ACoS Reduction

CA + US

Marketplaces Managed

Amazon Ad Types

Amazon PPC Management Across All Campaign Types

Effective Amazon PPC management requires a different strategy for each ad type. We manage the full Amazon Ads ecosystem — structured for your margins and growth goals.

✅ Best for: Brands spending $10k+/month

Why Amazon PPC Management Matters

The Amazon PPC Management Numbers You Need to Know

Amazon advertising has become pay-to-play. Understanding these metrics is essential to knowing what your Amazon PPC management agency should be optimizing for.

ACoS

Advertising Cost of Sale

Ad spend ÷ ad revenue. Your most watched metric — but not the whole story.

TACoS

Total Advertising Cost of Sale

Ad spend ÷ total revenue. Captures PPC's halo effect on organic sales.

ROAS

Return on Ad Spend

Ad revenue ÷ ad spend. Inverse of ACoS — we optimize both simultaneously.

CVR

Conversion Rate

Amazon average is 10–15%. Poor listings drive traffic that doesn't convert — wasting PPC budget.

IS%

Impression Share

How often your ads appear vs. total available impressions. Growing IS = growing organic rank.

Who We Work With

Amazon PPC Management for Every Seller Type

Our Amazon PPC management service is structured differently depending on your seller type, product category, and marketplace goals.

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Private Label Sellers

Build brand authority and protect your listing from competitor conquesting while scaling Sponsored Products profitably.

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Wholesale & Resellers

Win the Buy Box and outbid competitors on shared ASINs with precision bidding strategies and dayparting.

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Amazon Vendor Central (1P)

Manage AMS campaigns for first-party vendors with Amazon — including Sponsored Products, Brands, and Display with VC-specific targeting options.

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New Product Launches

Aggressive launch campaigns to build organic rank, reviews, and velocity — with a clear path from launch ACoS to profitable steady-state.

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Cross-Border Expansion

Expanding from Amazon.ca to Amazon.com or internationally? We handle marketplace-specific keyword research and campaign builds for each market.

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Profitability Recovery

Accounts with out-of-control ACoS or stagnant ROAS. We audit, restructure, and systematically rebuild profitable campaign architecture.

Our Process

How Our Amazon PPC Management Process Works

A disciplined, data-driven approach to Amazon advertising that prioritizes sustainable profitability over short-term vanity metrics.

Account & Listing Audit

Review current campaign structure, keyword coverage, bid strategies, ACoS by ASIN, and listing quality. Poor listings waste PPC spend — we identify listing improvements that improve conversion before scaling ads.

Keyword Research & Architecture

Build a comprehensive keyword universe using Amazon auto campaigns, competitor ASIN data, and search term reports. Segment into exact, phrase, and broad match campaigns with correct budget allocation.

Campaign Restructure & Build

Build granular campaign structure — one product group per campaign for clean reporting and budget control. Establish negative keyword lists to prevent budget bleed from irrelevant searches.

Bid Optimization & Harvesting

Weekly search term harvesting to promote winners to exact match and add losers as negatives. Continuous bid adjustments targeting your ACoS goal by ASIN and keyword.

Reporting & Scaling

Monthly reports covering ACoS, TACoS, ROAS, total ad spend, attributed revenue, and organic rank movement. Scale proven keywords, sunset underperformers, and expand to new ad types as profitability improves.

FAQ

Amazon PPC Management — Questions Answered

What is Amazon PPC management?

Amazon PPC management involves strategy, setup, and ongoing optimization of Amazon Sponsored Ads campaigns — including Sponsored Products, Sponsored Brands, and Sponsored Display. An actively managed account continuously refines bids, keywords, match types, and targeting to reduce ACoS and grow profitable sales volume on Amazon.ca and Amazon.com.

What ACoS should I target on Amazon?

A good target ACoS depends on your product margins and growth strategy. Typically, profitable brands target ACoS between 15–30%. During a new product launch phase, a higher ACoS (30–50%) may be acceptable to build organic rank and review velocity. Our Amazon PPC management service sets ACoS targets based on your specific margin profile and business goals.

Do you manage Amazon.ca and Amazon.com campaigns?

Yes. Our Amazon PPC management covers both Amazon.ca (Canadian marketplace) and Amazon.com (US marketplace), as well as Amazon UK and EU marketplaces upon request. Each marketplace requires separate campaign structures, keyword research, and bid strategies — we build each independently.

What's the difference between ACoS and TACoS?

ACoS (Advertising Cost of Sale) measures ad spend against ad-attributed revenue only. TACoS (Total Advertising Cost of Sale) measures ad spend against total revenue — including organic sales that weren't directly attributed to a click. TACoS is a more accurate measure of advertising efficiency because it captures PPC's halo effect on organic rank and non-attributed sales. Our Amazon PPC management tracks both.

📖 Further reading: Amazon Advertising Library · Amazon Seller Central Canada · Amazon PPC Guide — Ahrefs

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