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SEO Analytics & Reporting
See What’s Working. Prove It.
Most businesses have SEO activity happening but no clear view of whether it’s generating revenue. Our SEO analytics and reporting services set up GA4, configure Search Console, build custom dashboards, and deliver monthly reports that connect organic search performance directly to business outcomes — not just rankings.
If You Can’t Measure It, You Can’t Manage It
SEO without proper analytics is activity without accountability. You may be ranking for terms that drive no revenue. You may be losing rankings you don’t know about. You may have conversion problems that no amount of ranking improvement will fix. Analytics makes all of this visible.
The difference between a ranking report and an SEO analytics report is business context. Keyword rankings tell you where pages appear in search results. SEO analytics tell you which of those rankings are driving traffic, which traffic is converting, what it costs per conversion, and how organic performance is trending relative to your business goals. GM Digital’s analytics and reporting service builds the infrastructure for both — and translates the data into decisions.
SEO Analytics & Reporting — What We Do
Full analytics setup, ongoing monitoring, and monthly reporting that connects SEO performance to the metrics your business actually cares about.
GA4 Configuration & Event Tracking
Full GA4 property setup including: event tracking for form submissions, phone clicks, booking completions, and purchases. Custom dimensions, conversion goals, and audience segments configured from day one. Google Tag Manager setup included.
Google Search Console Integration
Property verification, sitemap submission, manual action monitoring, index coverage reporting, and core web vitals tracking. Search Console data linked to GA4 for unified organic performance visibility. New crawl issues flagged and resolved monthly.
Keyword Rank Tracking
Automated weekly rank tracking for your target keyword set with historical trend data, SERP feature visibility (featured snippets, local pack, People Also Ask), and competitor ranking comparison. Segmented by device, location, and intent type.
Custom Looker Studio Dashboards
A live, always-updated reporting dashboard combining GA4, Search Console, and rank tracking data in a single view. Accessible 24/7, shareable with your team, and built around your specific KPIs — not a generic SEO template.
Monthly SEO Performance Reports
A written monthly report covering: organic traffic trends, keyword ranking movements, conversion performance from organic, top-performing pages, and a plain-English explanation of what changed, why, and what we’re doing about it. No data dumps without narrative.
Anomaly Detection & Traffic Alerts
Automated alerts for: significant ranking drops, organic traffic anomalies, crawl errors, manual actions, and Core Web Vitals failures. Issues are flagged within 24 hours — not discovered at the next monthly report.
What a GM Digital Monthly SEO Report Contains
Every report follows the same structure — so you know exactly where to look each month and can track progress against a consistent baseline.
Executive Summary
A 3–5 paragraph narrative covering: what improved, what declined, what caused significant changes, and the single most important action for next month. Written for a business owner, not an SEO technician.
Organic Traffic & Conversion Performance
Month-over-month and year-over-year organic sessions, users, new users, and conversion events (form submissions, calls, bookings, purchases). Organic channel performance in context of overall site traffic.
Keyword Ranking Movements
Target keyword positions vs. prior month, with winners (moved up 3+ positions), losers (dropped 3+ positions), and new entrants into top 10/20. Competitor ranking comparison for shared target keywords.
Technical SEO Health Check
Crawl errors, indexing issues, Core Web Vitals status, new Search Console alerts, and any manual actions. Issues categorised by severity with recommended resolution timelines.
Next Month’s Action Plan
A specific, prioritised list of SEO actions for the coming month based on what the data shows — not a generic task list. Each action tied to an expected outcome and the metric it affects.
SEO Analytics & Reporting — Questions Answered
Related SEO Services
Know Whether Your SEO Is Actually Working
Get a free analytics audit — we’ll check your GA4 setup, conversion tracking, and Search Console configuration and tell you exactly what’s missing.
Get My Free Analytics Audit → View PackagesGargi Modi is a Toronto-based SEO specialist working with healthcare clinics, professional services, and ecommerce brands across the GTA. Every service on this page reflects work GM Digital actively delivers — built around the same SOP used across every client engagement.