How Pukka Went From Hidden to Fully Discovered
A Toronto Indian restaurant competing in a saturated dining market. Here's how GM Digital turned online invisibility into 98,000+ monthly search appearances and 419+ direct customer actions.
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A Great Restaurant
Nobody Could Find
Pukka is a local Indian restaurant in a highly saturated dining market where customers rely heavily on Google Search and Maps to decide where to eat. Most dining decisions now begin online — users search for menus, reviews, photos, and directions before visiting.
The goal was to increase reservations, phone calls, takeout orders, and new customer discovery — and position Pukka as the top visible Indian restaurant in its local area.
Strong Food.
Weak Visibility.
Despite excellent food and customer experience, Pukka was not capturing online demand. Competitors were appearing above them in Google — capturing high-intent, ready-to-dine customers first.
- Limited visibility on "near me" searches
- Under-optimized Google Business Profile
- Low search impressions and click volume
- Inconsistent and unpredictable website traffic
- Over-reliance on repeat customers, not new diners
- Competitors ranking above in Google Search & Maps
Full-Funnel Local Growth:
Organic + Paid, Combined
We implemented a dual-engine strategy — building organic visibility for long-term discovery while running high-intent paid campaigns to capture customers at the exact moment they were deciding where to eat.
Improved local search relevance and restructured site pages around dining intent, cuisine discovery, and location-based queries. Built a foundation for sustained organic growth.
Fully optimized the GBP for maximum Maps visibility — category refinements, keyword improvements, photo updates, and listing enhancements targeting "Indian restaurant near me" searches.
Launched targeted campaigns designed to capture customers at the moment of decision. Every campaign type was chosen to drive a specific high-value action: reservations, calls, directions, or orders.
AI-optimized campaigns across all Google surfaces for maximum reach to high-intent local diners.
Geo-targeted ads driving in-store visits, calls, and directions from nearby hungry customers.
Keyword-targeted ads capturing reservation and dining intent at the exact moment of search.
One-tap call ads converting mobile searchers directly into phone reservations and takeout orders.
Numbers That
Changed the Business
- Avg. Cost Per Conversion CA$5.24
- Call Conversion Rate 7.69%
- Interaction Rate 6.44%
- Actions Include Calls, Reservations, Orders
- Impression Growth +100%
- Search Click Growth +157%
- Website Visits from Search 1,300+
- Local Map Visibility Consistent
- Total Traffic Growth +23%
- New Users 17,000+
- First-Time Visitor Growth +24%
- Page Views 38,000+
- Page Session Growth +31%