Follower Growth
From 148 to 2,737+
- Starting: 148 followers (June 2023)
- Current: 2,737 followers (April 2024)
- +2,589 new followers organically & through targeted ads
- Consistent upward trajectory with no major drops over time
Visibility & Reach
19,189 (October 2023)
- Peak Monthly Reach: 19,189 (October 2023)
- April Reach: 14,267 (80.3% non-followers)
- Strong discoverability and visibility among new audiences, even with reduced ad spend.
Engagement Performance
Highest Interactions: 10,248 (October)
- Highest Interactions: 10,248 (October)
- Steady Interactions: 430+ (April)
- Non-Follower Interactions: Consistently >30%, showing engaging content beyond existing audience
Ads & Campaign Impact
October Campaign: 9,000+ ad interactions
- October Campaign: 9,000+ ad interactions
- Sustained performance with light ads (April: 430 interactions)
- Return on visibility + increased profile visits and follower gain
What This Means
iCare’s online brand presence is no longer static — it is constantly growing, highly discoverable, and interacting with a wider audience month over month.
The foundation built ensures that every campaign, reel, or ad moving forward has a readymade audience base, strong recall, and higher conversion potential.
- Strong audience foundation
- Increased discoverability
- Greater engagement potential
- Effective ad ROI