Every Dollar.
Maximized.
Measured.
Performance-driven paid advertising that turns ad spend into predictable, scalable revenue. Precision targeting. Compelling creative. Real-time optimization. Zero wasted budget.
Rate Improvement
Across Clients
Turnaround Time
Spend Reporting
Ad Spend That Works
As Hard As You Do.
Most businesses waste 40–60% of their ad budget on the wrong audiences, weak creative, or campaigns that never get properly optimized. We fix that. Every campaign we run is built on real data, tested relentlessly, and tuned for your specific revenue goals — not just impressions and clicks.
From Google Search to Meta to LinkedIn, we manage the full paid media stack with AI-powered audience targeting, conversion-focused creative, and full-transparency reporting that shows you exactly where every dollar goes and what it's returning.
Launch Your First Campaign →Every Channel.
Fully Optimized.
We don't just run ads — we build performance engines. From first click to closed deal, every element of your campaigns is engineered for maximum return.
Business Discovery & Goal Alignment
We start by deeply understanding your business, ideal customer, competitive landscape, and revenue targets. Every campaign is built backward from a specific, measurable outcome — not just impressions or clicks.
Day 1–3Audience Research & Segmentation
We build detailed audience profiles using behavioural, demographic, and intent data. Every segment gets its own targeting strategy — because reaching the right person matters as much as the ad itself.
Day 3–5Creative Strategy & Ad Development
Compelling copy and visual concepts tailored to your brand and audience. We develop multiple ad variants — headlines, visuals, CTAs — built specifically to stop the scroll and drive action at every funnel stage.
Day 5–10Campaign Build & Launch
Precise campaign architecture — ad groups, bidding strategies, tracking pixels, conversion events, and UTM parameters — all configured before a single dollar is spent. We launch when everything is verified and ready.
Week 2Ongoing Optimization & A/B Testing
We monitor performance daily, test creative variants, adjust bids, refine audiences, and cut under-performers — continuously pushing budget toward what's working. Campaigns get smarter every week.
OngoingReporting, Insights & Strategy Review
Transparent monthly reports showing spend, ROAS, CPL, conversions, and what changed. Monthly strategy calls to review results and align on next priorities — so you're always informed and in control.
Monthly+300% Conversions.
Same Budget. Better Strategy.
iCare Eye Clinic came to us with an underperforming social media presence and stagnant patient acquisition. By rebuilding their targeting strategy, overhauling creative, and implementing full-funnel campaign tracking, we delivered a 300%+ increase in conversions — without increasing their monthly ad spend.
Read the Full Case Study →We Don't Just Run Ads.
We Build Revenue Machines.
Any agency can press "publish" on a campaign. We build the strategy, the structure, the creative, and the optimization system that makes paid advertising actually profitable.
Built on Real Client Wins
"GM Digital's expertise and creativity have transformed our brand, driving tangible results and real revenue growth. Their collaborative approach integrates seamlessly with our team, ensuring effective lead generation. Highly recommended as a strategic partner committed to our success."
"Working with Gargi and her team transformed our online presence completely. Their strategic approach and creative execution drove a significant boost in engagement and brand visibility — tangible growth in audience reach and conversion rates that we hadn't seen before."
"What really sets them apart is how responsive, proactive, and easy to work with they are. Always on top of things, quick to communicate, and open to new ideas while bringing their own expertise. They truly go above and beyond for every campaign."
Paid Ads
Questions
Clear answers to the questions every business asks before investing in paid advertising.
Talk to a Strategist →How quickly can I expect to see results from paid ads?
Unlike SEO, paid ads can generate traffic and leads within days of launch. However, the first 30–60 days are typically a learning and optimization phase where the algorithm gathers data and we refine targeting and creative. Most clients see strong, predictable performance by month two or three.
What's the minimum budget needed to run effective paid ads?
It depends on your industry and goals, but we generally recommend a minimum ad spend of $1,500–$2,000/month to generate statistically meaningful data for optimization. Highly competitive verticals like legal or healthcare may require more. We'll give you a clear recommendation in our free audit.
Do you charge a management fee on top of ad spend?
Yes — our management fee is separate from your ad spend, which goes 100% directly to the platforms (Google, Meta, etc.). We never take a percentage of ad spend as a markup. Your monthly investment is split clearly: management fee to GM Digital, ad budget to the platforms. Fully transparent, always.
Which platform should I advertise on — Google or Meta?
It depends on where your customers are and how they make decisions. Google Search captures high-intent demand — people actively looking for what you offer. Meta and Instagram are better for building awareness and reaching audiences who don't know you yet. Most clients benefit from both working together. We'll recommend the right mix in your audit.
Do I own my ad accounts and data?
Absolutely — always. We set up and manage campaigns inside accounts you own. If you ever leave, you take everything with you — account history, audiences, conversion data, and all creative assets. We never hold your accounts or data hostage.
How do you measure success beyond clicks and impressions?
We tie every campaign to real business metrics — form submissions, phone calls, booked appointments, purchases, and revenue. We configure full conversion tracking before launch so you can see cost-per-lead, ROAS, and true ROI — not just surface-level engagement metrics.
Stop Guessing.
Start Growing.
Get a free paid advertising audit — we'll analyse your current campaigns (or your competitors'), identify wasted spend, and show you exactly what a high-performance strategy looks like for your business.
No commitment required · Delivered within 48 hours · Honest, actionable insights